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Optimum Retailing Blog

customer experience

AI-Powered Merchandising Makes Retail More Local Than Ever

April 1, 2025 |

In the balancing act between scalability and personalization, apparel retailers too often sacrifice one objective for the other.

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AI is the center of customer experience transformation at brick-and-mortar stores.
assortment planning

The Role of AI in Customer Experience Transformation

December 19, 2024 |

Artificial intelligence (AI) is rapidly becoming a driving force behind the digital transformation in brick-and-mortar retail, revolutionizing how...

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