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Optimum Retailing Blog

customer experience

AI-Powered Merchandising Makes Retail More Local Than Ever

April 1, 2025 |

In the balancing act between scalability and personalization, apparel retailers too often sacrifice one objective for the other.

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brick and mortar

Spring Reset: How Spatial AI Is Transforming Retail Space Planning

March 24, 2025 |

Spring cleaning season is here, and while many of us are tackling clutter at home, shoppers expect their favorite retailers to do the same thing with...

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The brick and mortar customer journey can be improved by technology across multiple store locations, regions, and languages.
brick and mortar

Technology's Role in Improving the Brick-and-Mortar Customer Journey

January 1, 2025 |

Brick-and-mortar retailers are always on the hunt for ways to meet evolving customer expectations—and for very good reason. Customers today want more...

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