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Optimum Retailing Blog

AI is the center of customer experience transformation at brick-and-mortar stores.
assortment planning

The Role of AI in Customer Experience Transformation

December 19, 2024 |

Artificial intelligence (AI) is rapidly becoming a driving force behind the digital transformation in brick-and-mortar retail, revolutionizing how...

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Two brick-and-mortar retail employees work on assortment planning on a tablet.
assortment planning

Assortment Planning 101: What Every Retailer Needs to Know

October 8, 2024 |

Brick-and-mortar retailers with the right assortment of products are poised to thrive, enhancing customer satisfaction and driving sales and...

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