Skip to content

Optimum Retailing Blog

merchandising

From TikTok to the sales floor: How retailers can keep up with micro-trends

October 31, 2025 |

Labubu figurines. Stanley tumblers. Dubai chocolate. Micro-trends used to be occasional blips, but now, they’re the new normal. A single influencer...

Read More
customer experience

AI-Powered Merchandising Makes Retail More Local Than Ever

April 1, 2025 |

In the balancing act between scalability and personalization, apparel retailers too often sacrifice one objective for the other.

Read More