---
title: Blog | Optimum Retailing | Aaron Heard
description: Learn how AI is impacting brick-and-mortar retailers today.
---

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# Optimum Retailing Blog

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[![](https://20483003.fs1.hubspotusercontent-na1.net/hub/20483003/hubfs/iStock-1150593098.jpg?width=740&length=740&name=iStock-1150593098.jpg)](https://marketing.optimumretailing.com/blog/from-tiktok-to-the-sales-floor-how-retailers-can-keep-up-with-micro-trends)

 merchandising

### [From TikTok to the sales floor: How retailers can keep up with micro-trends](https://marketing.optimumretailing.com/blog/from-tiktok-to-the-sales-floor-how-retailers-can-keep-up-with-micro-trends)

 October 31, 2025 | [Aaron Heard](https://marketing.optimumretailing.com/blog/author/aaron-heard)

Labubu figurines. Stanley tumblers. Dubai chocolate. Micro-trends used to be occasional blips, but now, they’re the new normal. A single influencer...

[Read More](https://marketing.optimumretailing.com/blog/from-tiktok-to-the-sales-floor-how-retailers-can-keep-up-with-micro-trends)

[![](https://marketing.optimumretailing.com/hs-fs/hubfs/Hyperlocal%20Blog%20Header.jpg?width=740&length=740&name=Hyperlocal%20Blog%20Header.jpg)](https://marketing.optimumretailing.com/blog/ai-powered-merchandising-makes-retail-more-local-than-ever)

 customer experience

### [AI-Powered Merchandising Makes Retail More Local Than Ever](https://marketing.optimumretailing.com/blog/ai-powered-merchandising-makes-retail-more-local-than-ever)

 April 1, 2025 | [Aaron Heard](https://marketing.optimumretailing.com/blog/author/aaron-heard)

In the balancing act between scalability and personalization, apparel retailers too often sacrifice one objective for the other.

[Read More](https://marketing.optimumretailing.com/blog/ai-powered-merchandising-makes-retail-more-local-than-ever)

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