At Optimum Retailing, we’re proud to lead with technology. But we know that fostering an employee-first culture matters just as much.
With a growing team across Canada, the U.S., the UK, and Australia, we’re focused on building a workplace that celebrates innovation, inspires collaboration, and sparks industry-leading careers in retail. We’re always looking for new opportunities to champion our team and our company values, because the people behind our platform are just as critical to our mission as the technologies we provide.
Our customers don’t just license a tech solution — they gain access to a deeply experienced and dedicated team that understands the nuances of brick-and-mortar retail in the modern era and is fully invested in their success.
That’s our mission, to go beyond products. We know our clients are increasingly challenged to do more with less, and it’s our job to be there for them with both our high-touch customer support model and extensive yet simple platform.
What does that look like in practice?
We’ve been reflecting on this question a lot after gathering with members of our team in Miami earlier this month.
After four amazing days of collaboration, team building exercises, and client meetings, we walked away with more than just a clear roadmap for how Optimum Retailing will continue to leverage AI to drive retail performance and excellence. We also left with a deep appreciation for how vital our team is to achieving that goal, and how lucky we are to work together.
Here are three hallmarks of our team that stood out:
We love how many of our team members find motivation in the innovative approach we bring to retail operations. Working with a powerful platform that supports many functions opens up endless opportunities to think bigger.
For instance, we’re ushering in AI-driven precision planogramming via offerings like our Realgram AI technology, so retailers across industries can merchandise with data-driven science behind every campaign.
We’ve set a high bar for ourselves to deliver cutting-edge experiences, without introducing complexity into retail operations. Achieving this goal requires continuous innovation that offers a healthy balance of sophistication and simplicity.
A key strength of the Optimum Retailing team is the drive to craft scalable solutions through cross-functional expertise. We’re not just retail enthusiasts (though all of us are!). We’re developers, strategists, client success managers, and product leaders.
This interdisciplinary approach to how we tackle the retail industry’s most complex operational challenges makes our work not only more effective, but also more exciting.
It should go without saying, but working as a team is a key pillar of our company.
This standard surfaces in two important ways. First, there’s a push for purposeful collaboration. We want the unified retail experiences we create for our customers to be mirrored by the unified fashion in which our teams work together.
Second, we dedicate ourselves to operating as committed partners always. We know how important it is to extend the unified vision we’ve built within our company walls to our customers and other partners. This trusted partnership mindset allows us to uncover and solve for unique challenges within the Optimum Retailing community, as we work both internally and in collaboration to advance our platform alongside our clients’ goals.
Working together in these ways is a big reason behind our success, and it will always remain a staple of the Optimum Retailing team approach.
The retail industry changes at a rapid pace — and this has never been more true than in recent years. That rate of evolution fuels us.
Our roles are dynamic. Our responsibilities are diverse. The ever-changing retail landscape requires us to keep learning and inventing. This invigorating spirit runs through every department at Optimum Retailing and offers each of us the opportunity to expand our skills and stay at the top of our game.
The evolving world of retail also pushes us to better understand the measurable impact of our work. Now more than ever, we must validate our contributions through tangible, data-driven improvements for our clients and learn from those insights over time.
One recent evolution of our impact has come in the form of elevating sustainability into an operational standard, powered by data-driven technology.
This can surface in many ways, like aligning planograms with real-time inventory to avoid overallocation and overproduction or implementing digital signage solutions to reduce physical marketing waste (e.g., printed signage and promotional materials).
Finding new opportunities to blend a well-crafted merchandising strategy with larger organizational goals (like sustainability) is central to the way we develop products and offerings.
At NRF 2025 earlier this year, we had the chance to ask some of our team members what makes them most excited about being a part of Optimum Retailing — and our employees celebrated many of these same observations. You can watch that full video here.
Across the many qualities we value about the Optimum Retailing team, there’s a clear throughline — our people love helping our customers.
Our mission is to equip retailer leaders with AI-powered solutions for store-specific excellence. You could say we’re a bit obsessed with smarter retailing.
Whether it’s a grocer reducing food waste, an apparel brand staying on trend with seasonal and regional preferences, or a consumer electronics retailer preparing for the next wave of product releases, we’re here to help generate the precise insights required to turn retail complexity into clarity and improved performance.
And that starts with a team of talented experts inspired to bring their passion for retail to work every day.
Our job is not limited to translating customer pain points into product innovations. It’s about streamlining operations through technology, with the power of thoughtful collaboration and leadership to back it up. This 360-approach allows us to be the type of partner ready to think big, move fast, and help close execution gaps between retail HQs and storefronts.
Ready for this type of partnership? Contact our team to learn more.